Business Communications Major – Corporate Communication Track
Department of Communication Studies
The corporate communication specialization prepares students for careers as communications specialists in business, industry, government, and non-profit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication.
Strategic Communication is also offered at the graduate level.
Requirements of the Major – Business Communications Major – Corporate Communication Track
|
BUS 2000 (formerly BUS 1011) |
Business Fundamentals: The Contemporary Business Landscape
*Student who previously completed BUS 1000 may use this course. |
3 credits |
| Introduction to Information Systems and Technologies
Course Prerequisites: (BUS 1000, BUS 1011, or BUS 2000) and MTH 1023 or placement in precalculus or calculus Note: MTH 1030 may be taken as a co-requisite |
3 credits | |
| Fundamentals of Management | 3 credits | |
| Marketing Foundations | 3 credits | |
| Choose one of the following: | ||
| Business Statistics I | 3 credits | |
| Statistics for Social Science (formerly STA 2100) | 3 credits | |
| Micro-Economics | 3 credits | |
| Macro-Economics | 3 credits | |
| Current Economic Problems | 3 credits | |
Business Communication
| Business Communication | 3 credits |
Marketing/Advertising
Choose one course:
| Advertising and Marketing Communications | 3 credits | |
|
Marketing Research (Students must complete STA 2000 as a course prerequisite) |
3 credits | |
| Consumer Behavior | 3 credits |
Management
Choose one course:
Ethics
| Ethics and Critical Thinking | 3 credits |
| Managerial Communication Within Organizations | 3 credits | |
| Communication for Executives | 3 credits | |
| Internship in Business and Public Communication | 3 credits |
| Advocacy Communication | 3 credits | |
| Communication Law and Free Speech | 3 credits | |
| Introduction to Digital Communication and Culture | 3 credits | |
| The Ethics of Image Making: Film, Television, and Digital Media | 3 credits | |
| Video Communication and Production | 3 credits | |
| Media Analysis and Criticism | 3 credits | |
| Studies in Electronic Media | 3 credits | |
| Classical Rhetoric | 3 credits | |
| American Public Address | 3 credits | |
| Rhetorical Theory and Criticism | 3 credits | |
| American Television Programming | 3 credits | |
| Intercultural Communication | 3 credits | |
| Persuasion | 3 credits | |
| Argumentation and Debate | 3 credits | |
| Elements of Legal Argumentation | 3 credits | |
| Interpersonal and Group Communication | 3 credits | |
| International Communication | 3 credits | |
| Interpersonal Communication | 3 credits | |
| Group Communication | 3 credits | |
| Gender, Ethnicity, and Race in Communication | 3 credits | |
| Virtual Teamwork | 3 credits | |
| Organizations in International Development | 3 credits | |
| Gender Communication | 3 credits | |
| Communication in Intercultural and International Conflicts | 3 credits | |
| Memory, Reconciliation, and Peace | 3 credits | |
| Nonverbal Communication | 3 credits | |
| Facework Communication: Impression Management | 3 credits | |
| Intercultural Training, Coaching, and Consulting | 3 credits | |
| Contemporary Issues in Digital Media | 3 credits | |
| Markets, Media, and Meaning | 3 credits | |
| Platforms, Power, and Publics | 3 credits | |
| Rhetoric of Science | 3 credits | |
| Visual Rhetoric | 3 credits | |
|
COM 3185
|
Global Corporate Social Responsibility | 3 credits |
| Communication and Migration | 3 credits | |
| Principles of Public Relations | 3 credits | |
| Corporate Communication | 3 credits | |
| Public Relations Writing | 3 credits | |
| Public Relations Campaigns | 3 credits | |
|
COM 4040 |
Language, Social Media, and Identity (ENG 4040) | 3 credits |
| Advanced Video Communication and Production
Note: This is a non-liberal arts course |
3 credits | |
| Contemporary Issues in Intercultural Communication | 3 credits | |
| Selected Topics | variable | |
| Topics in Communication Studies | 3 credits | |
| Conflict Resolution | 3 credits | |
| International Business and Organizational Communication | 3 credits | |
| Language and Social Interaction | 3 credits | |
| Communication Research Strategies | 3 credits | |
| Work-Life Communication | 3 credits |
Students are expected to complete the major requirements in place at the time they are officially accepted into their programs. Please review the College Bulletin for the relevant academic year.
Interested students should contact the Department of Communication Studies at 646-312-3720.