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    Business Communications Major – Corporate Communication Track

    Department of Communication Studies

    The corporate communication specialization prepares students for careers as communications specialists in business, industry, government, and non-profit organizations in such fields as media relations, investor relations, corporate advertising, and employee communication.

    Strategic Communication is also offered at the graduate level.

    Requirements of the Major – Business Communications Major – Corporate Communication Track

    BUS 2000 (formerly BUS 1011)

    Business Fundamentals: The Contemporary Business Landscape

    *Student who previously completed BUS 1000 may use this course.

    3 credits

    CIS 2200

    Introduction to Information Systems and Technologies

    Course Prerequisites: (BUS 1000, BUS 1011, or BUS 2000) and MTH 1023 or placement in precalculus or calculus

    Note: MTH 1030 may be taken as a co-requisite

    3 credits

    MGT 3120

    Fundamentals of Management 3 credits

    MKT 3000

    Marketing Foundations 3 credits
    Choose one of the following:

    STA 2000

    Business Statistics I 3 credits

    PSY 2100

    Statistics for Social Science (formerly STA 2100) 3 credits

    ECO 1001

    Micro-Economics 3 credits

    ECO 1002

    Macro-Economics 3 credits

    ECO 1110

    Current Economic Problems 3 credits

    Business Communication

    COM 3150

    Business Communication 3 credits

     

    Marketing/Advertising
    Choose one course:

    MKT 3520

    Advertising and Marketing Communications 3 credits

    MKT 3600

    Marketing Research

    (Students must complete  STA 2000 as a course prerequisite)

    3 credits

    MKT 3605

    Consumer Behavior 3 credits

    Management
    Choose one course:

    MGT 3300

    Management: A Behavioral Approach 3 credits

    MGT 3800

    Management and Society 3 credits

    Ethics

    PHI 1100

    Ethics and Critical Thinking 3 credits

    COM 3068
    Managerial Communication Within Organizations 3 credits
    COM 3102
    Communication for Executives 3 credits
    COM 5010
    Internship in Business and Public Communication 3 credits

    COM 3020 

    Advocacy Communication 3 credits

    COM 3045 

    Communication Law and Free Speech 3 credits
    COM 3057
    Introduction to Digital Communication and Culture 3 credits

    COM 3058 

    The Ethics of Image Making: Film, Television, and Digital Media 3 credits

    COM 3059 

    Video Communication and Production 3 credits

    COM 3060 

    Media Analysis and Criticism 3 credits

    COM 3062 

    Studies in Electronic Media 3 credits
    COM 3064
    Classical Rhetoric 3 credits
    COM 3065
    American Public Address 3 credits
    COM 3066
    Rhetorical Theory and Criticism 3 credits

    COM 3067 

    American Television Programming 3 credits

    COM 3069 

    Intercultural Communication 3 credits

    COM 3070 

    Persuasion 3 credits

    COM 3071 

    Argumentation and Debate 3 credits
    COM 3074
    Elements of Legal Argumentation 3 credits

    COM 3075 

    Interpersonal and Group Communication 3 credits

    COM 3076 

    International Communication 3 credits

    COM 3077 

    Interpersonal Communication 3 credits

    COM 3078 

    Group Communication 3 credits
    COM 3079
    Gender, Ethnicity, and Race in Communication 3 credits
    COM 3080
    Virtual Teamwork 3 credits
    COM 3081
    Organizations in International Development 3 credits
    COM 3082
    Gender Communication 3 credits
    COM 3084
    Communication in Intercultural and International Conflicts 3 credits
    COM 3085
    Memory, Reconciliation, and Peace 3 credits
    COM 3090
    Nonverbal Communication 3 credits
    COM 3095
    Facework Communication: Impression Management 3 credits
    COM 3096
    Intercultural Training, Coaching, and Consulting 3 credits
    COM 3110
    Contemporary Issues in Digital Media 3 credits
    COM 3111
    Markets, Media, and Meaning 3 credits
    COM 3120
    Platforms, Power, and Publics 3 credits
    COM 3165
    Rhetoric of Science 3 credits
    COM 3170
    Visual Rhetoric 3 credits
    COM 3210
    Communication and Migration 3 credits

    COM 3800 

    Principles of Public Relations 3 credits

    COM 4000 

    Corporate Communication 3 credits

    COM 4005 

    Public Relations Writing 3 credits

    COM 4010 

    Public Relations Campaigns 3 credits

    COM 4040

    Language, Social Media, and Identity (ENG 4040) 3 credits

    COM 4059 

    Advanced Video Communication and Production

    Note: This is a non-liberal arts course

    3 credits
    COM 4069
    Contemporary Issues in Intercultural Communication 3 credits

    COM 4101

    Selected Topics variable

    COM 4900 

    Topics in Communication Studies 3 credits
    COM 4901
    Conflict Resolution 3 credits
    COM 4902
    International Business and Organizational Communication 3 credits
    COM 4905
    Language and Social Interaction 3 credits
    COM 4906
    Communication Research Strategies 3 credits
    COM 4907
    Work-Life Communication 3 credits

    Students are expected to complete the major requirements in place at the time they are officially accepted into their programs. Please review the College Bulletin for the relevant academic year.

    Interested students should contact the Department of Communication Studies at 646-312-3720.


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