Explore Our Alumni Profiles & Outcomes

Participating in this program has been a transformative experience for my professional trajectory, fundamentally sharpening my understanding of strategic communication as the backbone of organizational success. Through this curriculum, I have deepened my ability to analyze communication not merely as a supportive function, but as a critical lever for business strategy and long-term value creation.

Beyond the theoretical rigor, the program has heightened my awareness of the human element in business; it has provided me with the tools to navigate complex stakeholder relationships and foster meaningful connections that drive collaboration. Furthermore, the mentorship provided by the faculty—who are distinguished leaders in their respective fields—has been invaluable. Their accessibility and commitment to sharing real-world insights have allowed me to translate academic concepts into tangible, high-impact strategies that I am now prepared to apply at a professional scale.

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The Corporate Communications program at Baruch gave me the confidence to pursue a career in a field I was truly passionate about. It provided a strong foundation in strategic communications while reinforcing that I had the skills and perspective to succeed in the profession.

One of the highlights of my experience was learning from Dr. Goodman. His passion for corporate communications and genuine investment in his students made a lasting impact on me. His encouragement gave me the confidence to pursue opportunities that ultimately led to a rewarding career in corporate communications and public relations.

Since graduating, I’ve spent more than 15 years building my career, working with leading global organizations to help shape their communications strategies and strengthen their reputations. I remain incredibly grateful for the education, mentorship, and confidence Baruch gave me. The program played a pivotal role in shaping both my career and my professional growth.

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I am currently a Measurement Lead and lead Advertising Measurement for Entertainment, Media and Sports at TikTok UK, I’ve been with TikTok for nearly 4 years and have been calling London my home for almost as long after moving here from New York for the role.

I started my career being very interested in advertising, specifically superbowl ads and wanted to understand the link between advertisements and impact which led me to advertising measurement.  In my career I worked across multiple brands like Bayer, PepsiCo to plan their media and then at Nielsen, NBCUniversal and now TikTok to understand the correlation/impact on advertising within these channels. I led the Video Team at Nielsen Catalina Solutions in New York for 3 years prior to TikTok and was a Director of Client Consulting.   My experience has been in Consumer Packaged Goods, Beauty, Luxury, Healthcare, Television and Media, Sports and Entertainment mostly.

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Earning my master’s in corporate communication from Baruch had a meaningful impact on my career trajectory and professional development. It gave me a stronger foundation in the theory, research, and strategic frameworks behind the work I was already doing, which helped me move from executional communications support to more confident, informed counsel.

The program better equipped me to advise leadership, pressure-test messaging, and bring a stronger perspective to business challenges. It also gave me greater confidence to contribute strategy and insights to new initiatives, knowing I could connect practical recommendations to established communication theory, audience analysis, and evidence-based best practices.

Most importantly, the degree helped me see corporate communication not just as a function that supports the business, but as a strategic discipline that can shape decisions, strengthen leadership alignment and influence outcomes.

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Alana D. Visconti, was recognized as one of Ragan Communications and PR Daily’s Top Women In Marketing for the Class of 2023. This honor underscores the strategic acumen and innovative spirit that Visconti embodies, traits that have always distinguished her among her peers in a competitive industry.

Attributing her success to the robust foundation laid by the Corp Comm program, she is especially thankful to Professor and Program Director Caryn Medved for the nomination that has led to this recognition.

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The Corporate Communications program at Baruch was outstanding, particularly during the challenges of the Covid era when I was on active military duty. The faculty showcased an impressive ability to adapt to the unique circumstances of the pandemic, delivering quality education and support. Each professor I encountered was flexible and accommodating, helping me navigate my military commitments while providing practical insights and solutions directly applicable to real-life situations. Cost and value compared to other institutions: It’s not expensive, and the valuable lessons earned beyond a theoretical level give it an edge over other programs.  Overall, the program exemplified corporate communications in praxis.

This program has significantly enhanced my communication skills. By honing my ability to identify and engage with all stakeholders, I’ve gained a deeper understanding of my audience and their unique needs. This awareness has empowered me to craft more strategic and focused messages in my professional environment and personal interactions. As a result, I can now communicate more effectively, fostering better relationships and ensuring that my communications resonate with those I am trying to reach.

In my diverse professional landscape, I primarily see myself as a communications consultant, allowing me to switch between responsibilities seamlessly. My consulting work with Integral involves crafting strategic communication plans and advising on effective messaging. Alongside this, I fulfill my military duties, which enhance my leadership and organizational skills. Additionally, I pursue freelance opportunities in entertainment public relations, focusing on promoting and managing clients’ public image in the dynamic entertainment world. This multifaceted career allows me to draw on various skills and experiences

I appreciated that the corporate communications master’s program had student success in mind all throughout the program, from the flexibility in class times allowing me to work full time during the day, to the small class sizes allowing for more intentional interaction with professors and classmates. Many of my professors also worked in the communications field, which made it that much more impactful – to learn from a real-word perspective, which helped strengthen the course material.

I worked in advertising for some years and was seeking a career pivot into the corporate communications field. After graduating with my master’s degree, I was able to make the switch very quickly. My thesis topic focused on corporate reputations, so I began researching several companies from the start of my project and was able to gain in-depth knowledge about what companies I wanted to work for by the time I was ready to graduate. This helped me to be strategic in where I applied and also helped me tremendously when interviewing.

I had been actively searching on the Disney careers page before graduating as I’ve always admired the company’s reputation. I was able to secure interviews and landed a corporate communication role as a Senior Specialist of Communications & Public Affairs upon graduation.

Corporate Communications Sr. Analyst, JPMorgan Chase & Co.

The Corporate Communication program at Baruch’s Weissman School of Arts and Sciences was a wonderfully eye-opening experience that taught me that communication is deeper and more meaningful than writing words on paper. Going through this program during the pandemic was a unique and, at times, a difficult experience. But my incredibly knowledgeable professors and classmates got me through it. One of the highlights of this program was a summer class I took where I had open discussions with my classmates about various crises communicators have faced. In these conversations, I learned that as a communicator, we sometimes need to engage with our peers, reflect and internalize what’s going on, and then use that knowledge to strategize and take action.

The lessons I learned in this program have greatly helped me in my career. The courses I took have challenged me to think about various situations through the lens of different stakeholders. Today, as I draft a communication, I think about what’s left unsaid, how it might impact people differently, and how my targeted audience might respond or understand what is written.

I learned about my current position through Indeed and started working there about a year into the master’s program. I currently work at JPMorgan Chase & Co. as a Corporate Communication Sr. Analyst drafting emails and articles, managing events, and collaborating with my various stakeholders to strategize communications to engage our employees