Business Communications Major – Graphic Communication Track
Department of Fine and Performing Arts
The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.
The graphic communication specialization provides training in graphics as well as exposure to the broader aspects of business communication. It prepares the graphic artist to enter a business environment.
NOTE: Business courses included in this program, with the exception of ECO 1001, ECO 1002, ECO 1110, and STA 2000, do not count toward the 90-credit liberal arts minimum for the BA degree.
Requirements of the Major – Business Communications Major – Graphic Communication Track
|
BUS 2000 (formerly BUS 1011) |
Business Fundamentals: The Contemporary Business Landscape
*Student who previously completed BUS 1000 may use this course. |
3 credits |
| Introduction to Information Systems and Technologies
(Course prerequisites include: MTH 1023 or MTH 1030 as a pre/co-requisite or Placement into precalculus or calculus) |
3 credits | |
| Fundamentals of Management | 3 credits | |
| Marketing Foundations | 3 credits | |
| Choose one of the following: | ||
| Business Statistics I | 3 credits | |
| Statistics for Social Science (formerly STA 2100) | 3 credits | |
|
BIO 2100/ENV 2100 |
Biostatistics | 3 credits |
| Micro-Economics | 3 credits | |
| Macro-Economics | 3 credits | |
| Current Economic Problems | 3 credits | |
Business Communication (3 credits)
| Business Communication (JRN 3150 for business writing and graphic communication students only) |
3 credits |
Marketing/Advertising (3 credits)
Choose one course:
| Advertising and Marketing Communications | 3 credits | |
|
Marketing Research (Students must complete STA 2000 as a course prerequisite) |
3 credits | |
| Consumer Behavior | 3 credits |
Management (3 credits)
Choose one course:
Business or Arts and Sciences Elective (3 credits)
One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisors approval.
Required Courses 12 credits
| Basic Graphic Communication: Design and Advertising Layout | 3 credits | |
| Intermediate Graphic Communication: Publication Design | 3 credits | |
| Graphic Communication: Design Production (formerly Graphic Communication: Print Production and History) | 3 credits | |
| Senior Seminar | 3 credits |
Choose two courses:
| Basic Photography | 3 credits | |
| Special Topics in Art (Studio) | 3 credits | |
|
ART 3052 |
User Interface Design | 3 credits |
| Branding Design: Strategies and Practice | 3 credits | |
| Typography: History and Application | 3 credits | |
| Principles of Internet Design | 3 credits | |
|
Animation and Motion Graphics ( NMA 3059) |
3 credits | |
|
Digital Photography ( NMA 3061) |
3 credits | |
| 3 credits | ||
| 3 credits | ||
| Design for Non-Profit Organizations | 3 credits | |
| Independent Study | 3 credits | |
| Graphic Communication Internship
Note: These are non-liberal arts courses |
3 credits |
Students are expected to complete the major requirements in place at the time they are officially accepted into their programs. Please review the College Bulletin for the relevant academic year. Contact the Department of Fine and Performing Arts to meet with a faculty advisor.
Contact
Fine and Performing Arts Department, Professor Zoe Sheehan Saldana