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    Business Communications Major – Graphic Communication Track

    Department of Fine and Performing Arts

    The business communication major is designed for students who are interested in careers in business journalism, corporate communication, or graphic communication. Because the business communication field is essentially interdisciplinary in nature, the program integrates courses from several departments in the Weissman School of Arts and Sciences and the Zicklin School of Business.

    The graphic communication specialization provides training in graphics as well as exposure to the broader aspects of business communication. It prepares the graphic artist to enter a business environment.

    NOTE: Business courses included in this program, with the exception of ECO 1001, ECO 1002, ECO 1110, and STA 2000, do not count toward the 90-credit liberal arts minimum for the BA degree.

    Requirements of the Major – Business Communications Major – Graphic Communication Track

    BUS 2000 (formerly BUS 1011)

    Business Fundamentals: The Contemporary Business Landscape

    *Student who previously completed BUS 1000 may use this course.

    3 credits

    CIS 2200

    Introduction to Information Systems and Technologies

    (Course prerequisites include: MTH 1023 or MTH 1030 as a pre/co-requisite or Placement into precalculus or calculus)

    3 credits

    MGT 3120

    Fundamentals of Management 3 credits

    MKT 3000

    Marketing Foundations 3 credits
    Choose one of the following:

    STA 2000

    Business Statistics I 3 credits

    PSY 2100

    Statistics for Social Science (formerly STA 2100) 3 credits

    BIO 2100/ENV 2100

    Biostatistics 3 credits

    ECO 1001

    Micro-Economics 3 credits

    ECO 1002

    Macro-Economics 3 credits

    ECO 1110

    Current Economic Problems 3 credits

    Business Communication (3 credits)

    COM 3150/ JRN 3150 

    Business Communication
    (JRN 3150 for business writing and graphic communication students only)
    3 credits

    Marketing/Advertising (3 credits)

    Choose one course:

    MKT 3520 

    Advertising and Marketing Communications 3 credits

    MKT 3600 

    Marketing Research

    (Students must complete STA 2000 as a course prerequisite)

    3 credits

    MKT 3605 

    Consumer Behavior 3 credits

    Management (3 credits)

    Choose one course:

    MGT 3300 

    Management: A Behavioral Approach 3 credits

    MGT 3800 

    Management and Society 3 credits

    Business or Arts and Sciences Elective (3 credits)

    One business or arts and sciences elective (at the 2000 level or above) to be selected upon consultation with the program advisor and with the advisors approval.

    Required Courses                              12 credits

    ART 2050 

    Basic Graphic Communication: Design and Advertising Layout 3 credits

    ART 3050 

    Intermediate Graphic Communication: Publication Design 3 credits

    ART 3058 

    Graphic Communication: Design Production (formerly Graphic Communication: Print Production and History) 3 credits

    ART 5900

    Senior Seminar 3 credits

    Choose two courses:

    ART 2060 

    Basic Photography 3 credits

    ART 3041 

    Special Topics in Art (Studio) 3 credits

    ART 3055 

    Branding Design: Strategies and Practice 3 credits

    ART 3056 

    Typography: History and Application 3 credits

    ART 3057 

    Principles of Internet Design 3 credits

    ART 3059 

    Animation and Motion Graphics ( NMA 3059)

    3 credits

    ART 3061 

    Digital Photography ( NMA 3061)

    3 credits

    ART 3241 

    Art of the Twentieth Century
    (prerequisite: ART 1011 or ART 1012, which may be applied to the base curriculum)

    3 credits

    ART 3242 

    History of Modern Design
    (prerequisite: ART 1011 or ART 1012, which may be applied to the base curriculum)

    3 credits

    ART 4055 

    Design for Non-Profit Organizations 3 credits

    ART 5000 

    Independent Study 3 credits

    ART 5010-5011 

    Graphic Communication Internship

      Note: These are non-liberal arts courses

    3 credits

    Students are expected to complete the major requirements in place at the time they are officially accepted into their programs. Please review the College Bulletin for the relevant academic year. Contact the Department of Fine and Performing Arts to meet with a faculty advisor.

    Contact

    Fine and Performing Arts Department, Professor Suzanne.DellOrto


    Weissman School of Arts and Sciences
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