Student Work
MA in Corporate Communication Baruch College/CUNY
New York, New York Completed Thesis/CapstoneProjects
(revised August 2019)
Available at the Baruch College Library or contact the WSAS Graduate Studies Office at: wsas.graduate.studies@baruch.cuny.edu or 646-312-4490
Customers’ trust in Marriot International
Thesis by Alexis Rothberg
Advisor: Minna Logemann
Reader: Caryn Medved
May 2019
Communicative Tensions between Indian Hindu Immigrant Parents and their Children in New York City
Thesis by Savitri Chankarsingh
Advisor: Sarah Bishop
Reader: Michael Goodman
May 2019
What Makes Sponsored Posts by Instagram Influencers Trustworthy
Thesis by Nakyung Lee
Advisor: Michael Bayer
Reader: Michael Goodman
May 2019
Illness and the Workplace: Issues and Implications for Employees and Employers
Thesis by Victoria Dolan
Advisor: Minna Logemann
Reader: Michael Goodman
May 2019
Together Apart: Influences and Barriers to Engagement among Remote Workers
Thesis by Stacey-Robin Johnson
Advisor: Stephen Dishart
Reader: Michael Bayer
May 2019
A Look behind the Curtain: An Exploration on How Diversity and Inclusion Contributes To the Experience of African Americans in the Workplace
Thesis by Samantha Williams
Advisor: Caryn Medved
Reader: Sarah Bishop
May 2019
Improving Doctor-Patient Communication – An Institutional Outline
Thesis by Gustavo Viasman
Advisor: Allison Clair
Reader: Caryn Medved
May 2019
Sustainability in the Arts and Strategic Communications
Thesis by Rosanna Plasencia
Advisor: Allison Hahn
Reader: Michael Goodman
May 2019
Digital Media vs Emerging Digital Markets
Thesis by Chioma Okpara
Advisor: Allison Hahn
Reader: Rianne Subjianto
May 2019
Trash Talk and Reputation: Uncovering Best Practices in Corporate Engagement with Disinhibited Communication
Thesis by Vladimir Popovic
Advisor: Michael Bayer
Reader: Michael Goodman
May 2019
Brand Activism and Luxury Fashion Reputation
Thesis by Paula Volos
Advisor: Minna Logemann
Reader: Michael Goodman
May 2019
Gender Inequality in Career Path in the Public Relations (PR) and Corporate Communications (CC) Industries
Thesis by Alina Porter
Advisor: Caryn Medved
Reader: Minna Logemann
May 2019
The Changing Images of American Women with the Influence of Propoganda Before, During, and After WWII
Thesis by Sylvia Wong
Advisor: Michael Goodman
Reader: Caryn Medved
May 2019
The Corporate Culture of New Age Business
Thesis by Diana Delmontie
Advisor: Michael Goodman
Reader: Caryn Medved
May 2019
Strategic Communication and Recruitment Practices for Amplifying Racial Diversity in Commercial Real Estate
Thesis by Brandon Levesque
Advisor: Dr. Sarah Bishop
Reader: Dr. Michael B. Goodman
May 2018
Hashtags for Help: How Nonprofits Engage Supporters on Social Media
Thesis by Mike Frisch
Advisor: Dr. Michael B. Goodman
Reader: Dr. Sarah Bishop
May 2018
Internal Communication: The Secret of Success for Any Organization
Thesis by Fama Gueye
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
May 2018
The Influence of Digital Media on Marketing and Advertising
Thesis by Caliopia Petre
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
May 2018
The Impact of Paternity Leave on Work-Life Balance
Thesis by Leighann Dunkley
Advisor: Dr. Sarah Bishop
Reader: Prof. Denise Patrick 1
May 2018
The Importance of Internal Communications and Employee-Generated Content Thesis by Richard E. Gonzalez
May 2018
Fake News Defined: Understanding a New War on Information
Thesis by Mark Stein
Advisor: Dr. Michael B. Goodman
Reader: Dr. Rianne Subijanto
May 2018
No Homo: Homosexuality in Hip Hop Marketing
Thesis by Micaella Duncan
Advisor: Dr. Allison Hahn
Reader: Dr. Caryn Medved
May 2018
African American Natural Hair in the Workplace
Thesis by Cymon Thomas
Advisor: Dr. Allison Hahn
Reader: Dr. Michael B. Goodman
May 2018
An Analysis of the Messages Male Students Received about Higher Education
Thesis by Alejandro Mckenzie
Advisor: Professor Michael Bayer
Reader: Dr. Michael B. Goodman
May 2018
Influences of Unethical Employee Conduct in the Financial Industry: The Impact on Corporate Reputation
Thesis by Subrina Noel
Advisor: Prof. Stephen Dishart
Reader: Dr. Eric Gander
May 2018
Volkswagen’s Organizational Structure: Co-Management as the Driver of Unethical and Unlawful Conduct?
Thesis by Philipp Jago
Advisor: Dr. Michael B. Goodman
Reader: Prof. Shelley Spector
May 2018
Communication, Social Influencers and Social Media’s Impact on Subscription Based Marketing
Thesis by Jennifer Pizzurro
Advisor: Dr. Caryn Medved
Reader: Dr. Michael B. Goodman
May 2018
CSR in the NFL: Can Corporate Social Responsibility save the National Football League?
Thesis by Kimberly Isidahomen
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
May 2018
Employee Volunteerism: Its Impact and How It is Evolving
Thesis by Damelvy Rodriguiz
Advisor: Prof. Stephen Dishart
Reader: Dr. Caryn Medved
May 2018
Crisis Management and Reputation: A case study of Facework Strategies for Two Sports Scandals
Thesis by Bryan Loor-Almonte
Advisor: Dr. Elizabeth Minei
Reader: Professor Peter Horowitz
January 2018
Cultural Competence at Work: Bridging LGBTQ Identity and Work-Policy Conflicts
Thesis by Simone McGill Warren
Advisor: Dr. Elizabeth Minei
Reader: Dr. Caryn Medved
January 2018
Corporate Communication and Immigration Policies: An Analysis of Corporate Communication Industry and Political Issues
Thesis by Amanda Lisboa
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
January 2018
Professional Empathy in the Field Services
Thesis by Petros Halkias
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
January 2018
Stranded Assets: ExxonMobil’s Reputation Strategies Versus the Climate Change Movement 2015-17
Thesis by Richard Etchison
Advisor: Dr. Eric Gander
Reader: Dr. Caryn Medved
December 2017
The Role of Leadership in Shaping Organizational Culture: UN Leadership 2016-2017
Thesis by Melodie Carli
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
May 2017
General Electric: A Case Study in Support of Flexible Work Environments
Thesis by Caitlin Finnegan
Advisor: Dr. Sarah Bishop
Reader: Dr. Michael B. Goodman
May 2017
Yesterday’s (Fake) News
Thesis by George Dalamas
Advisor: Dr. Michael B. Goodman
Reader: Dr. Allison Hahn
May 2017
Do Environmental NGO’s Fight Climate Change with Words?: A Study of the Language Used by the Natural Resources Defense Council, The Environmental Defense Fund, and 350.Org Thesis by John Martin
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
May 2017
New Era of Policing: Community Policing and Reputation Management within the NYPD
Thesis by Angeliesse Acevedo
Advisor: Dr. Michael B. Goodman
Reader: Professor Michael Bayer
May 2017
Millennials in the Workplace: The Values, Preferences, Perceptions and Explanations of High Turnover in Their Generation
Thesis by Stephanie Ficca
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
May 2017
Children’s Education in Bangladesh: Opportunities for Corporate and Development Organization Support
Thesis by Sarwat Zabeen
Advisor: Dr. Allison Hahn
Reader: Dr. Caryn Medved
May 2017
Crisis Response Phase in Crisis Communication: Analysis of Volkswagen’s and Chipotle’s Crisis Responses
Thesis by Irem Alkut
Advisor: Dr. Michael B. Goodman
Reader: Dr. Allison Hahn
May 2017
Organizational Culture of Startups in Coworking Spaces
Thesis by Mariana Braz
Advisor: Dr. Caryn Medved
Reader: Dr. Sarah Bishop
May 2017
Corporate Diplomacy Thesis by Edwin Tintin
Advisor: Dr. Allison Hahn
Reader: Dr. Michael B. Goodman
May 2017
Rhetorical Analysis of the Dakota Access Pipeline
Thesis by Marisa Monte
Advisor: Dr. Allison Hahn
Reader: Dr. Caryn Medved
May 2017
The Silencing of Elizabeth Warren: A Case of Digital Persistence
Thesis by Kathy Rushforth
Advisor: Dr. Allison Hahn
Reader: Dr. Caryn Medved
May 2017
Nuances Between Low-Context and High-Context Communication.
Thesis by Begum Ugurlu
Advisor: Dr. Allison Hahn
Reader: Dr. Caryn Medved
May 2017
The Effects of the Samsung Galaxy Note 7 Video Advertisements on Consumer Emotions in the United States and in the People’s Republic of China.
Thesis by Edward Arias
Advisor: Dr. Allison Hahn
Reader: Dr. Michael B. Goodman
May 2017
Re-Tailoring Masculinity: How Male Fashion Influencers are Defining a New Taste and a New Identity for Men
Thesis by Chiara Basso
Advisor: Dr. Caryn Medved
Reader: Dr. Michael B. Goodman
May 2017
Online Dating Racism and YouTube’s Role in Awareness Raising
Thesis by Nicholas Ledner
Advisor: Dr. Caryn Medved
Reader: Dr. Allison Hahn
December 2016
Tinder and Paktor: How Two Similar Mobile Dating Apps Try to Break Through Prejudices in the United States and Southeast and East Asia
Thesis by Violet Tran
Advisor: Professor Peter Horowitz
Reader: Dr. Caryn Medved
December 2016
The All-Inclusive Start-Up: CSR Narratives in the Modern Social Start-Up
Thesis by Miquel Morales
Advisor: Dr. Caryn Medved
Reader: Dr. Allison Hahn
December 2016
Outlander’s Gaze: The capitalization of the female gaze as a public relations and marketing tool
Thesis by Jodiann Morris
Advisor: Dr. Alison Griffiths
Reader: Dr. Caryn Medved
December 2016
CSR Communication and Consumer Perceptions: A Case Study of Unilever
Thesis by Marianna Frantzis
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
September 2016
Love Thy Neighbor: A Case Study on Airbnb and Uber’s Communication Strategy
Thesis by Stephanie Wajntraub
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
May 2016
Internal Communication of CSR initiatives: a Case Study of a Taiwan Based Multinational Company
Thesis by Yun-Chen Chang
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
May 2016
Emerging from Marriage Inc.: Communications Trends Amongst the Divorced
Thesis by Rebecca Carriero
Advisor: Professor Peter Horowitz
Reader: Dr. Caryn Medved
May 2016
Mobile Application as a Channel of Corporate Communication to Shape Corporate Image
Thesis by Chin-Tsung Wang
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
May 2016
Leading Practices in Communicating Corporate Social Responsibility Collaborations Between Business and Nonprofits to Achieve Enhanced Reputation
Thesis by Dana Pungello
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
May 2016
Millennials on the Move: Employer Reputation & Employee Engagement
Thesis by Michael Ciaramella
Advisor: Dr. Michael B. Goodman
Reader: Dr. Caryn Medved
May 2016
Corporate America and Media: Hiring Managers Perception of Employee Appearance
Thesis by Asha Atkins
Advisor: Dr. Elizabeth Minei
Reader: Dr. Allison Hahn
May 2016
Brand Identity Coupling: How a Start-up Avoids Mismanaging Their Brand
Thesis by Kareem Mumford
Advisor: Dr. Elizabeth Minei
Reader: Professor Peter Horowitz
May 2016
Online-to-offline (O2O) Marketing in the Chinese Dining Industry
Thesis by Jinjin Xu
Advisor: Dr. Michael B. Goodman
Reader: Dr. Allison Hahn
May 2016
Real Artists Move Fast and Ship Broken Things: Programmer and Hacker Culture in the Communication Landscape
Thesis by Vera Ruel-Wunsch
Advisor: Professor Peter B. Hirsch
Reader: Dr. Michael B. Goodman
December 2015
A Quantitative Study of the Impact of Social Media Reviews on Brand Perception
Thesis by Neha Joshi
Advisor: Professor Peter Horowitz
Reader: Dr. Caryn Medved
December 2015
Choose Your Cellphone Provider: Using Behavioral Sciences in Telecom Advertisements
Thesis by Anu Jagga-Narang
Advisor: Professor Peter Horowitz
Reader: Professor Peter B. Hirsch
December 2015
Corporate Culture Adultery: The Case of Denmark and the United States
Thesis by Tina Breiner
Advisor: Dr. Elizabeth Minei
Reader: Dr. Richard Wilkins
December 2015
The Use of Social Media Within At-Risk Youth Nonprofit Organization
Thesis by Blanca Rodriguez
Advisor: Dr. Michael B. Goodman
Reader: Tracy Jackson, MA, PA-C, Clinical Coordinator and Medical Lecturer at The City College of New York, The Sophie Davis School of Biomedical Education/ Physician Assistant Program at Harlem Hospital Center
September 2015
Investigating Assumptions about the Importance of Computational Thinking Skills in Corporate Communication
Thesis by Cori Carl
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
September 2015
Social Media: A Platform for Entrepreneur Among Millennials
Thesis by Lynfred Hoyte
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
September 2015
Putting Students First: Creating a Social Media Strategy for Guttman Community College
Thesis by Omairys Rodriguez
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
September 2015
Corporate Culture is Corporate Success: A T-Mobile U.S., Inc. Case Study
Thesis by Julia Shteyman
Advisor: Professor Stephen Dishart
Reader: Dr. Michael B. Goodman
September 2015
Social Media and The Communication Professional
Thesis by Jessica Jacques
Advisor: Professor Stephen Dishart
Reader: Professor Peter B. Hirsch
September 2015
Cash, Credit, Bitcoin
Thesis by Benjamin Young
Advisor: Professor Peter B. Hirsch
Reader: Dr. Michael B. Goodman
September 2015
Developing Student Attributes for the Virtual Workplace
Thesis by Toni Joy Incandela
Advisor: Dr. Elizabeth Minei
Reader: Dr. Michael B. Goodman
May 2015
Experiences and Patterns: Inductive Storytelling and its Attention GettingCharacteristics
Thesis by Meeckel Beecher
Advisor: Dr. Elizabeth Minei
Reader: Dr. Jayson Harsin
May 2015
How to Keep Your Online Reputation Clean: A Case Study of Jones v. The Dirty
Thesis by Georgena Pilitsis
Advisor: Dr. Eric Gander
Reader: Dr. Jayson Harsin
May 2015
Women in the Workplace: An Exploration of Gender Barriers and Challenges Portrayed in Popular Television Fiction
Thesis by Sarah Dyer
Advisor: Professor Peter B. Hirsch
Reader: Professor Stephen Dishart; Dr. Alison Griffiths
May 2015
Measuring Museum’s Social Media Influence: a Study of Three New York Museums
Thesis by Xiaoyu Chen
Advisor: Dr. Michael B. Goodman
May 2015
Modern Rise of a Knitting Subculture: A Look at How Mainstream Media Fails to Reflect a Progressive Culture Change by Perpetuating Stereotypical Identity Types
Thesis by Brandyce Pechillo
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
September 2014
Global High-Tech Companies’ Corporate Communication in The China Market
Thesis by Hui Zhong
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
September 2014
The Norm of Tipping and Workplace Culture: An Analysis of the Past and Present
Thesis by Melissa Logan
Advisor: Dr. Michael B. Goodman
Reader: Dr. Jana O’Keefe-Bazzoni
September 2014
Consumer Reactions to the Inclusion of E-commerce in Facebook
Thesis by Dhanya Hemanth Raj
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter B. Hirsch
September 2014
Cultural Chinglish
Thesis by Alvin Tran
Advisor: Dr. Elisabeth Gareis
Reader: Professor Peter Horowitz
September 2014
Communicating with the Orphaned Corporate Subject: Sponsorship and Production of Simulated Realities in Early 1940s Corporate Film
Thesis by Selcuk Pir
Advisor: Dr. Alison Griffiths
Reader: Dr. Jayson Harsin
September 2014
Social Media Influence on Millennials Purchasing Decisions
Thesis by Christina Markoski
Advisor: Dr. Alison Griffiths
Reader: Professor Donald Singletary
September 2014
Remodeling Media: How broadcasting companies are responding to threats and opportunities of new media. A case study of NBC Universal
Thesis by Tatiana Linkova
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
May 2014
“Princeton, we have a Problem” The Opt-out Revolution of Elite College Educated Women, and the Impact on Corporate Culture
Thesis by Carley Tableman
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
May 2014
Wal-Mart’s Public Relations Strategy in New York City During 2010 to 2012: A Case Study
Thesis by Eric Lugo
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
May 2014
Why Should Hospitals Care About Social Media? A Study With Four Case Examples
Thesis by Priyanka Dave
Advisor: Dr. Michael B. Goodman
Reader: Professor Allison Clair
May 2014
Appreciated: A Phenomenological Study on Employee Newsletters, Inoculation Messages, and Employees’ Feelings of Belonging at Work.
Thesis by Marissa Levitan
Advisor: Dr. Suzanne Epstein
Reader: Professor Peter Horowitz
May 2014
The Corporate Image of Credit Rating Agencies
Thesis by Marquis Green
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
May 2014
Women, Corporate Leadership and the Glass Ceiling: Have We Come a Long Way, Baby?
Thesis by Odalis Ortiz
Advisor: Dr. Alison Griffiths
Reader: Dr. Eric Gander May 2014
Marketing in Different Cultures, a Case Study on How Chobani Succeeded in American culture
Thesis by Tugce Sagiroglu
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
May 2014
From Click to Act: How nonprofit organizations can use social media to generate funds and increase volunteerism
Thesis by Patcharavadee Julotai
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
May 2014
The New Age in Basketball Training- A Strategic Communications Plan
Thesis by Sadia Mehmood
Advisor: Professor Peter Horowitz
Reader: Dr. Michael B. Goodman
May 2014
Analysis of Performance Management on Employee Motivation
Thesis by Sheena Grant
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
May 2014
Religious Identity and Communication: The Muslim American Woman Experiencewith Religious Accommodation in the Workplace.
Thesis by Yuridia Peña
Advisor: Dr. Eric Gander
Reader: Dr. Michael B. Goodman
May 2014
A Framework Towards Transparency: Strategy Playbook for the Modern Conglomerate
Thesis by Susanne Templo
Advisor: Dr. Michael B. Goodman
Reader: Professor Stephen Dishart
May 2014
Corporate Image and Employment
Thesis by Marvin More
Advisor: Dr. Michael B. Goodman
Reader: Dr. Jana O’Keefe Bazzoni
May 2014
And What’s the Good News? A Comparative Textual Analysis of Layoff Communication in the German and U.S. Airline Industries
Thesis by Sandra Rieger
Advisor: Dr. Michael B. Goodman
Reader: Professor Peter Horowitz
January 2014
Hispanic Millennials, Understanding Common Traits and How to Communicate with Them Without Falling into Stereotypes
Thesis by Daniela Fleisman
Advisor – Dr. Michael B. Goodman
January 2014
Towards an Integrative Conception of Corporate Identity
Thesis by Manuel Alejandro Rodriguez Pardo
Advisor – Professor Stephen Dishart
January 2014
‘AP’ Stands for ‘Associated Press’: The First Corporate Rebranding of the World’s Oldest Media Company
Thesis by Hal Hilliard
Advisor – Dr. Michael B. Goodman
January 2014
Implications of Telecommuting on Work-Life Balance and Job Satisfaction
Thesis by Veronica Roses
Advisor – Dr. Michael B. Goodman
December 2013
All Work No Play: A study of work-life balance
Thesis by Melissa Felrice
Advisor – Dr. Michael B. Goodman
December 2013
The Standard Table of Influence and Strategic Communication by Theatre Publicists
Thesis by Lauren Wolman
Advisor – Dr. Michael B. Goodman
December 2013
Seven Days in January: Citizens United and America’s Complex Corporate Relationship
Capstone Project by Ellissa Corwin
Advisor – Dr. Eric Gander
December 2013
Sisters Are Doin’ It To Themselves: Examining Messages on Women and Leadership in Sheryl Sandberg’s Lean In
Capstone Project by Courtney Kurysh
Advisor – Dr. Michael B. Goodman
December 2013
Invisible Children and Kony 2012: A Case Study
Capstone Project by Alex Zimmerman
Advisor – Professor Peter Horowitz
December 2013
Reputation Repair: Rebranding as a Strategy
Thesis by Kelley Bertoli
Advisor – Dr. Michael B. Goodman
December 2013
Promoting Organizational Diversity through Strategic Diversity Communication
Thesis by Maryanne Ravenel
Advisor – Dr. Caryn Medved
August 2013
The Corporate Government Relation in China: Case Study on American Multinationals, Eastman Kodak & Amway Corporation
Thesis by Tiphanie Cheng
Advisor – Dr. Michael B. Goodman
August 2013
Coming Up Short: Why Wal-Mart’s Selective Embrace of Sustainability Can’t Solve Its Reputation Challenges
Thesis by Ben Samuels
Advisor – Dr. Michael B. Goodman
August 2013
The Impact of Psychological Reactance on the reception of Employee Communication during Mergers & Acquisitions: A Case study of Forerunner Telecom, Inc.
Thesis by Josephine Silla
Advisor – Dr. Michael B. Goodman
August 2013
A Study of Open Office Spaces in the PR Industry
Thesis by Jenny Chang
Advisor – Dr. Michael B. Goodman
May 2013
Disaster Relief Logistics and Communication
Capstone Project by Karine Sipel
Advisor – Professor Peter Horowitz
May 2013
The work-life attitudes of Chinese millennial and managerial communication – A small law firm case study
Thesis by Jiayu Li
Advisor – Dr. Caryn Medved
May 2013
Cultural Business Communication Survival Kit for the American Business Person in Israel
Thesis by Ahuva Yakov
Advisor – Dr. Michael B. Goodman
May 2013
The Rise of the Chief Culture Officer
Capstone Project by Nicole Castro
Advisor – Dr. Michael B. Goodman
May 2013
Framing Maternity Leave Policy in the United States
Thesis by Anastasiya Malisheva
Advisor – Dr. Caryn Medved
May 2013
Analysis of the Advertising and Marketing Strategies of the Target Corporation
Thesis by Amy Ragone
Advisor – Dr. Eric Gander
May 2013
Corporate Communication and Sustainability: A Study of Research in (Slow) Motion
Thesis by Kristia Beaubrun
Advisor – Professor Peter Horowitz
May 2013
Ethnic Russian immigrants’ acculturation experiences related to overcoming the English learning difficulties at their workplace
Thesis by Liana Sargsyan
Advisor – Dr. Michael B. Goodman
May 2013
Corporate Social Responsibility and its Effect on the Bottom Line
Thesis by Kelly Phillips
Advisor – Dr. Michael B. Goodman
May 2013
Reputation Management in the Non-Consumer Manufacturing Sector
Capstone Project by Samantha Gouy
Advisor – Dr. Michael B. Goodman
January 2013
Crisis Communication and Social Media: A Chick-fil-A Case Study
Capstone Project by Michele Sack
Advisor – Dr. Michael B. Goodman
January 2013
Breakthrough Communications at NYC Health and Hospitals Corporation
Capstone Project by Rieke Celebi
Advisor – Dr. Michael B. Goodman
January 2013
Best Practices in Crisis Communication and Social Media Influence
Thesis by Lauren Zinsmeister
Advisor – Professor Peter Horowitz
December 2012
Brand Voice in Social Media – A Strategic Guideline to Develop and Maintain a Consistent Brand Voice in Social Media
Thesis by Katharina Volkmer
Advisor – Dr. Michael B. Goodman
December 2012
Cause-Related Marketing (CRM): Using the Theory of Psychological Reactance to Build Effective Campaigns
Thesis by Nikita Turnbull
Advisor – Dr. Brian Housholder
December 2012
Coby Crisis Communication Workbook
Capstone Project by Ortega Katabarwa
Advisor – Professor Stephen Dishart
December 2012
Occupy Wall Street & The Effect of a Grassroots Initiative on Corporate Identity & Personhood Case Studies of Brookfield Office Properties Inc. & Ben and Jerry’s Inc.
Capstone Project by Sutira Srakhao
Advisor – Dr. Michael B. Goodman
December 2012
Social Media Engagement on Forums by Prevalence of Disease State
Thesis by Carol Nordin
Advisor – Dr. Michael B. Goodman
December 2012
The Effect of a Company’s Corporate Culture on Customer Satisfaction A Case Study of the Walt Disney Company
Capstone Project by Denise Abou-Chrouch
Advisor – Dr. Michael B. Goodman
August 2012
Social Media and Nonprofit Organizations in China: The Scandal Surrounding the Red Cross
Capstone Project by Sichen Liu
Advisor – Dr. Alison Griffiths
May 2012
SOPA: Intellectual Property Protection or Internet Censorship
Thesis by Domenica R. Karbid
Advisor Dr. Eric M. Gander
May 2012
The Implications of User-Generated Advertising on Corporate Advertising Structures
Capstone Project by Catherine J. LaRocca
Advisor – Dr. Michael B. Goodman
February 2012
Are Corporate Social Responsibility programs destined to act as empty PR promises, or can they become part of core business: an exploratory look into BP
Thesis by Grace Roodhouse
Advisor – Dr. Michael B. Goodman
December 2011
Corporate Communication Campaign for Boys’ Towns of Italy
Capstone Project by Deepti Parekh
Advisor – Dr. Michael B. Goodman
December 2011
Effective Communications: Expert Communicators Best Practices and Top Skills
Thesis by Allison Clair
Advisor – Dr. Michael B. Goodman
December 2011
The UN Communication Strategy: Some Challenges and Recommendations
Thesis by Sharon Birch-Jeffrey
Advisor – Dr. Michael B. Goodman
December 2011